Video marketing isn't just for professional producers anymore. If you have a smartphone, you have a video camera in your hand all day long. How can you take advantage of video for your marketing efforts? We will look at examples of successful live and recorded video campaigns that gained attention for a company brand or product. Additionally, we will explore examples of how webinars can be used to promote your organization’s expertise. You will come away from this workshop with ideas on how you can take advantage of these platforms as part of your marketing strategy.
Video is a powerful tool. If a picture is worth 1000 words, then video is worth 24,000 words per second! We will talk about making your own video, the many tools you can use, places to upload your video, how to hire a professional and overall best practices. Make a little magic with video! Bring any cameras you use currently, and YES – expect to use them!
Facebook provides a great platform for nonprofits to connect with their supporters. Through stories, photos, and videos organizations can share their good work and increase their following. Recently, Facebook has unveiled new tools to help nonprofits. In this workshop, you will learn how to get the most out of your nonprofit organization’s Facebook page. We’ll discuss set up, creating great content, Call to Action buttons, collecting donations, advertising, and more.
It’s BIZ-ness time! Instagram has 500 million active users. Learn how to harness Instagram to better reach, and ultimately grow your audience for your business, nonprofit or brand. In this class we will explore the ways brands are reaching customers using this social media platform. Learn about free & paid advertising options, resources and a few good photo tips all in one action-packed class. Come already logged into an Instagram account. Suggested apps to download ahead of time: Boomerang, Layout, Hyperlapse, Phonto, Font Candy or another Photo Text App.