Every day there's a new way to promote your business online. Where do you start? Which channels should you be on? How do you find time to manage it all? In this session you will come out with a neatly mapped out - and manageable - strategy for looking like a rockstar online.
Everyone "Googles.” And when your business is one of the top search results, you win. We'll go through the basics of marketing, social media marketing and how it all relates to Search Engine Optimization (SEO). You'll walk out the door with a better understanding of how search engines work and what it means for you and your business.
Marketers are publishing more content than ever, but only a small percentage of that content generates new leads. This session will share some proven tips and tactics to ensure that your company creates content that compels prospective buyers.
Back in the day CRM systems were prospect and customer information capture and touch tools, a place to store contact information, personal and business information, and your interactions with your database. Today your Customer Relationship Management tool can be so much more. CRM tools integrate with social media, websites, e-newsletters, email, marketing and sales tools, project management tools, and quite a bit more. In this class we will look at tools to gather, automate, and analyze your contacts for stronger relationships and faster sales conversion.
How do you know that your marketing efforts are working? Success depends on your specific business goals and must be considered BEFORE launching your marketing campaigns. In this workshop, you will learn how to measure digital marketing campaigns, including a look inside Twitter, Facebook, LinkedIn and Instagram insights, Google Analytics, and email data. You will come away understanding reach and engagement, clicks, shares, and likes and how to build a scorecard of measurable success, so that you can build on it from one campaign to the next.
What does online 'engagement' really mean and how does it impact your business? Who are you online? How do people connect with you? In this course we will look at the best digital tools for building relationships and consider the fundamentals of 'know me, like me, trust me' in the digital environment.