“Dammit, Jim, I’m a Business Owner not a Marketer!” There are a lot of great apps and tools that can help you be the best darn marketer that a business owner can be, and we will introduce you to some of our favorites in this class. We will match up the fundamentals of marketing with the best tools to help you succeed, and we’ll have fun doing it!
Wondering how to blend all your marketing options? How do you know whether to boost a post on Facebook, or buy an ad in the glossy magazine? Take this class to learn how to maximize your marketing dollars but still have a marketing mix. Don’t put all your eggs in 1 basket. You’ll discover how to choose the mix that’s right for your business.
It is time to integrate smart technology in your marketing and communication efforts. Data isn’t everything - it is the only thing. If you do not understand how your marketing efforts are being consumed and shared you will not be able to make smart marketing decisions. In this class we will discuss marketing tools to help you research industries, competition, target audience, influencers, content, and new trends and ideas. We will also look at tools to help you create, automate, monitor, and analyze your marketing efforts.
Tired of your competition being in the news and you aren’t? Get the inside scoop on how to get you and your business more publicity. Even in today’s Digital world, press releases still work, especially on a local scale. Tips and tricks accumulated over the years, some directly from the press themselves, will be shared on how to craft a press release that will make it in front of the right audience and get shared.