“Dammit, Jim, I’m a Business Owner not a Marketer!” There are a lot of great apps and tools that can help you be the best darn marketer that a business owner can be, and we will introduce you to some of our favorites in this class. We will match up the fundamentals of marketing with the best tools to help you succeed, and we’ll have fun doing it!
This course will teach you the nuts and bolts of radio advertising. We'll cover, how radio can be an effective marketing tool, how to choose a radio station that fits your business, how to determine your radio budget, and how to figure out what should go in your radio commercial. Whether you've used radio before or have never even thought about it you'll leave this class educated and excited about this advertising medium.
It is time to integrate smart technology in your marketing and communication efforts. Data isn’t everything - it is the only thing. If you do not understand how your marketing efforts are being consumed and shared you will not be able to make smart marketing decisions. In this class we will discuss marketing tools to help you research industries, competition, target audience, influencers, content, and new trends and ideas. We will also look at tools to help you create, automate, monitor, and analyze your marketing efforts.