If you are planning to start (or have already started) a new business, you have to make decisions regarding entity, fundraising, contracts, and countless more. This class will provide an introduction on how to address the challenges that face entrepreneurs and provide practical suggestions to achieve your goals.
If you own or manage a business or nonprofit, have a website, create art, or produce content, you need to know how to protect your rights and avoid infringing on the rights of others. This class will provide an introduction on the laws of copyrights, trademarks, and patents.
Do you have a great idea? Do you know how to turn your great idea into a great business? Not all passion projects turn into profitable businesses, in most cases the path to the finish line is not clearly defined in the beginning, so roadblocks and hazards sneak up on an adventurous entrepreneur putting obstacles in the way of success. In this class we will discuss different methodologies in validating a successful business concept. We will look at how to develop a pitchable business plan, do market research, test your theories, devise your budget, and monitor and analyze your journey.
With so many options of how to pay and get paid in 2017, many people are asking, “What is the best option for me?” In this session we will explore how to get paid faster, the fees associated with various payment methods, and various considerations that need to be made when selecting payment processors. Some products to be reviewed – Intuit Payment Solutions, Square, Paypal and Shopify. We will also discuss how payment systems can and/or should be integrated into your accounting systems and websites while offering some real world insight and examples.
A good online donor database is an essential tool for nonprofit organizations. Through it, you can store important information about your supporters, streamline tasks, and create reports to facilitate decision making. This workshop will provide an introduction to donor databases, discuss best practices and offer comments on several popular databases.
Whether you are designing your first logo, or considering a company re-branding, this workshop will teach you the fundamentals of designing a great logo. We will break down the often complex logo design process and share with you her approach to branding. She will discuss what makes a strong logo that will stand the test of time, as well as possible pitfalls to avoid. You will learn how to get your creative juices flowing, the basics of choosing colors & fonts, the various logo file formats and when to use them, and the key differences between logos in print & logos on the web. Feel free to bring your logo and share it with the class for feedback in an end of class critique.
Professionally designed marketing materials can help a company look its best, extend its reach, and increase sales. This workshop will help you step up your design skills and create more effective marketing campaigns. Alison will offer expert design tips; cover color theory and typography; and talk about trends in design. Bring something you are working to share with the class and receive feedback.